This review of Magnetic Sponsoring explains what network marketing’s number one training course teaches, how to get prospects to come to you. In this book, you are taught how to become the “hunted instead of the hunter”. That’s a fascinating concept, isn’t it?

In the hunting scenario, the skillful hunter stalks and bags his or her prey. It’s the same in marketing…well, sometimes. You see people aren’t quite as unwitting as animals. In hunting people, the hunter often come away empty handed. Sometimes his or her ego gets bruised and even relationships get damaged. Ouch! That ’s painful to most people.

That’s why salespeople get paid the big bucks. They have developed a thick skin so they can withstand the agony of being told “no” time and time again. They know that out of every one hundred contacts they will get a few yeses and that those few yeses can amount to a very comfortable lifestyle for them. But most people can’t stand to hear the word “no”. They’d rather get teeth pulled without anesthesia.

So what can the average person, the person who would rather shrink into the woodwork than ask someone to buy something, do to build his or her network marketing business? How can they get through those “no’s” when they’re not a “salesman”? That’s the subject of a book entitled “Magnetic Sponsoring” by Mike Dillard. The book teaches several key principles of marketing success that anyone could benefit from.

It teaches a person how to position himself or herself as someone desirable to work with. This is called attraction marketing. Everyone wants to work with a winner, someone who can help him or her succeed. People don’t want to feel used as they do when they think some sleazy salesperson is trying to push something off on them. Old school network marketing is sometimes viewed this way when a person just starts rattling off their pitch without even finding out if the presumed prospect is interested.

With magnetic sponsoring, the scenario gets flipped and the hunter becomes the hunted. The prospect contacts the distributor because they have a problem they think they can get help with. That could be a money problem, a financial problem, or a business problem. The hunted is in the enviable position of having people view them as the solution and therefore a valuable person. There is no rejection when people are coming to you. The “no’s” rarely come up because they filter themselves out. They have no problem that needs solving so they don’t make the contact.

Also, in the book Magnetic Sponsoring you are taught to go after the right target market. Traditionally in MLM, it is taught that everyone is your target. That simply isn’t true. Many people are happy with their 9 to 5 job or have no interest in a business of their own. On the flip side, they don’t have an interest in your product or service either. They don’t need to lose weight, want more energy, or go on vacation. There’s no point in harassing someone who doesn’t want what you have to offer. Hunters go where the game is and although you are now the hunted, you want to be hunted by the right people.

Finally, you learn how to use the concept of the funded proposal to build an additional income stream while you’re building your primary business. The additional money can be put right back into your business building efforts and increase your rate of success. Altogether Magnetic Sponsoring is a win-win book that brings readers into the new age of network marketing success.